By the end of the 19th century, a wealthy middle class had been created by the Industrial Revolution. York's chocolatiers set out to develop a high-end product to appeal to this lucrative new market.
A company called Terry's led the way using shiny, tempered chocolate to
make extravagant boxes of truffles.
In Victorian times chocolates became very sophisticated and expensive.
This box of chocolates cost 24 shillings in 1900 and the average weekly wage for a man was 18
shillings, this was something incredibly special. giving this size box to a
lady was the equivalent of a marriage proposal at the time. Victorian etiquette
demanded that a single woman should never accept choclates from a man she was
related or engaged to.
Rowntree's introduced pensions, eight-hour days and free health care for their factory staff.
In the 1930s a Rowntree's worker is believed to have put a note in the company's suggestion box asking the bosses to invent a cheap chocolate bar which a man could take to work in his packed lunch. Chocolate was still expensive so the company's development team set about trying to find ways to make it cheaper. The development was done by hand in the Rowntree's research kitchen.